Hannah K. Schwartz

marketing and branding director

pleased to meet you!

I'm a proud New Yorker and media-obsessed marketing and branding director who lives for turning customers into avid fans. Building solid, trusted relationships with my clients is how I've built my business. I excel at driving multifaceted projects to completion with clear vision and inclusive leadership.

Look around to check out my work, or email me....

About Me

More About Me

I have led teams with internal and external stakeholders to create compelling, successful strategies. I enjoy managing client relationships from the enterprise to the emerging business level. I have built my consulting business by building solid relationships with my clients, and I look forward to doing that in my next challenge.

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A FEW SKILLS IN MY MARKETING & branding
TOOLKIT:

Brand Strategy
Account Management
Team Leadership
Branded Experiences
Marketing Communications
Experiential Marketing
Event Production
Brand Partnerships
Influencer Marketing
Campaign Management
Consumer Insights
Demand Marketing
Lifecycle Marketing

To learn more, check out my resume!

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resume

Creative Projects

Up

Case Studies

Transforming a Star into an Icon

I created a project launch strategy and supported the plan for the album, and officially launched the project. Project clients whose accounts I managed included: Apple Music, Amazon, Walmart.com, Rhapsody, Microsoft, Napster, and others. I served as first point of contact for the clients and last point of delivery for the artists.

responsibilities

LAUNCH STRATEGIST
PROJECT LEADERSHIP
ACCOUNT MANAGER
CONTENT PRODUCER
CONTENT COORDINATOR
CROSS -DEPARTMENTAL LEADER

"Waiting on the World to Change" Grammy - Best Male Pop Vocal Performance
Continuum Grammy - Best Pop Vocal Album
"Waiting on the World to Change" stayed on the Billboard Hot 100 Singles Chart for 41 weeks.[19] Iit was certified 4x platinum by RIAA.
Continuum's 2nd single, "Gravity", charted alongside "Waiting on the World to Change," on the Billboard Hot 100 making for two singles from Continuum on the chart at the same time. “Gravity” sold 2x Platinum.*

Note: RIAA certifications are: Gold: 500,000+ sales, Platinum: 1,000,000+ sales & multiples thereafter

BILLBOARD CHART POSITIONS:

#2 Weekly Music Chart: 9/30/06

Most Sold Albums Chart:

#69 album 2006

#34 album 2007

#107 album 2008

Most Downloaded Songs Chart:

#56 song 2006

#65 song 2007

What Happens in Vegas... Goes National

Wowowow. When we started this project last August, we had no idea what was in store, but we’ve had a great time cooking for and learning from all of you! All good things must come to an end, and this project had a great natural end point with the season of bakes. We hope you’ve enjoyed this as much as we have! Please DM us if you’d like to keep in touch - we’d love to hear from you! To thank all of you each would be futile, so please know how grateful we are to you if you’re reading this. And if you’re sad, just dream of or make the Kouign Amann in this picture…. Sugar kisses and pastry dreams! The Project

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #damemaryberry

This is a recap of what we learned on this Project. Enjoy!
#kindness #generosity #socialmediatips #baking #gbbo #melandsueforever

Takeaway 1: drumroll… approach social media (and everything) with kindness and generosity. It will return to you 10x over.
We’ve all had those ugly feelings: jealousy, wishing we could do none of the work and get all of the results, wishing we could take a break and someone ELSE could edit reels and scan for haters in our comments. Whatever your flavor, it’s hard to tamp those down and return to your favorite @yogitea mantra. But our guiding principle from Day 1 was to look to some of our social media and lifelong heroines: @nikkietutorials and @selenagomez
Even if hot makeup and great music aren’t your thing, they approach everyone with the mentality of kindness and generosity. They did a great @youtube interview on Nikkie’s channel to launch Selena’s new makeup line @rarebeauty and Selena very naturally explained her philosophy when she talked about her collab with megastars @blackpinkofficial :
N: What advice would you give BlackPink on their career?
S: I think I would learn a lot more from them. I like to say that I work hard. What I found when I've spoken to them and met them is that they are extremely disciplined and talented and there isn't anything they wouldn't strive to do.
N: I want to thank you for saying you don't see competition you see it as englarging the [beauty] community, that's a very good mindset. Because at the end of the day a lot of people just see this as numbers and money....
And it's good to see the authentic ones come up.
S: I think that's very sweet of you. I think that I'm very honest about everything. I've even said multiple times that this isn't me putting my name on anything this took two and a half years and I wanted it to be a space. Like I said I work heavily in the mental health community, so I wanted this to me being honest. I believe in my product but it's so exciting to get to work people like yourself who are atists, true artists in that world and it just makes me really excited and i'm open to that. I'm not here to be like "I have everything figured out”
#kindness #generosity #socialmediatips

Takeaway 2: trying new stuff can be scary, but so rewarding! As we near the end of this countdown, we proved this one right with our recent contribution to @bakersforchange fundraiser for the wonderful @trevorproject Going in, we had never done any of those cake making skills before, but we knew that donating to a cause we believe in would be worth the journey - and it was. We also mastered a whole set of food coloring and piping skills we never planned on getting around to! Additionally, we re-learned the valuable lesson that standing for what you believe in - even in a way that feels small - can be very big. So many rewards in just one bake. XO The Project
#staytuned #onemore #trynewthings

It’s July 1, but every day should be one filled with support for the #lgbtqia community. We were honored to bake for @bakersforchange and @trevorproject using our fave #rainbow bowls
#proudally🌈 #ally #pride🌈 #🌈

#howitstartedvshowitsgoing
#pride #thisisntaboutus
#trevorproject #bakersforchange #prideally
BIG THANKS @bethkirkp @mattleisy @muchydutchy @bakersforchange
MOST IMPORTANTLY @trevorproject

#howitstartedvshowitsgoing
#thisisntaboutus
#trevorproject #pride #prideally
BIG THANKS TO:
@bethkirkp @mattleisy @muchydutchy @bakersforchange
AND MOST IMPORTANTLY @trevorproject

Takeaway 3: Share your process! When we first started we wanted to give you guys our best, shiniest, most polished gems. We wanted to fully think everything out before we posted. After all, some of the mega accounts we adore here seem to do things that way. But we realized they are experts in their chosen fields and we are decidedly amateurs. So their secret sauce was not ours. Ours was dribbling down our chins and needed multiple paper towels to get. So why not share that hilarity behind the scenes and all we were learning in those “failures” (see 4) with you lovely people? And for us, it helped us grow, you guys got to contribute great solutions, and we had more fun together. Maybe that’s the real takeaway - more fun together.
#shareyourprocess #morefuntogether #loveyouguys #secretsauce

Takeaway 4: Don’t be afraid to try new things -or - Cyndi Lauper all day! Some will fail but that is ultimately how you succeed. The GREAT @cyndilauper herself guest starred on @projectrunwaybravo - another great project 😉 and there she said the following life changing quote:
“Every failure I’ve ever had has been part of my success, so just remember that”
Cyndi! We have! Short of getting it tattooed on some butts and foreheads, we might take up needlepoint next to get that into our heads properly. #perfectionists OUT!
#learnandgrow #learnfromyourmistakes #successfromfailure #girlsjustwannahavefun

Cyndi’s beautiful punum c/o Creative Commons license on Wikimedia.

Takeaway 5: Success is not a Zero Sum Game. We think this applies to Instagram and to life. Think about that one for a minute! We think @bakersforchange proves this big time - we had a great time raising funds for @trevorproject last week and will continue to raise awareness. We have also been helped along by some of our heroes in this space and they weren’t diminished by that. We’ve also gained a lot by reaching out to many of you. Hopefully we can continue to pay it forward. Thanks again to everyone who did that for us.
#attitudeofgratitude #payitforward #successmindset

Thanks to our auction winner @swellamanuela for their generous donation to @trevorproject in the @bakersforchange fundraiser. What a way to wrap up a Great British Baking Project!
Extra special thanks to @mattleisy @monetsabel @muchydutchy and #qween @bethkirkp for their killer tasting vids! Y’all are big time influencers!

#bakersforchange #trevorproject #cocoa #cardamom #tahini #pridemonth #pride #pride🌈 #pridemonth2021 #pridemonth2021🌈 #pride2021 #pride2021🌈🌈🌈 #prideflag #pride2021🏳️‍🌈 #prideally #prideally🏳️‍🌈 #ally

Check cake tasting part 2 by @muchydutchy @mattleisy @monetsabel and the #qween @bethkirkp - “can I rub it on my body?!” It’s that good!
Bid on this cake to rub it on YOUR body! Bidding open til noon tomorrow! Benefits @trevorproject
@bakersforchange

#cakesofinstagram #bakersforchange #trevorproject #cocoa #cardamom #tahini #pridemonth #pride #pride🌈 #pridemonth2021 #pridemonth2021🌈 #pride2021🏳️‍🌈 #pride2021🏳️‍🌈 #pride2021🌈🌈🌈 #pride2021🌈 #prideally #ally

Check this #caketasting by @bethkirkp @muchydutchy and @mattleisy they know!!
Bid on this cake til noon tomorrow!
Benefits @trevorproject
@bakersforchange

#cakesofinstagram #bakersforchange #trevorproject #cocoa #cardamom #tahini #pridemonth #pride #pride🌈 #pridemonth2021 #pridemonth2021 #pride2021 #pride2021🏳️‍🌈 #pride2021🌈🌈🌈 #pride2021🌈 #prideally #ally

Check our previous post to win this cake in @bakersforchange fundraiser supporting the most excellent @trevorproject #cakesofinstagram #bakersforchange #trevorproject #cocoa #cardamom #tahini #pridemonth #pridemonth #pride #pride🌈 #pridemonth2021 #pride2021🏳️‍🌈 #pride2021 #pride2021🏳️‍🌈 #pride2021🌈🌈🌈 #pride2021🌈 #prideally #ally

BUY THIS CAKE! Yes you!
We are HONORED to auction a copy of this cake-take on the #prideprogressflag - to raise funds for @trevorproject via @bakersforchange June bake sale. We will be taking bids til FRIDAY NOON EASTERN JUNE 18
In the comments below! Bid on this cake like the money is going to deserving kids. Because it is.
About the cake: bottom 2 layers: black tahini & cardamom; top 2 layers cocoa & cardamom. Vanilla whipped cream sandwiched between. Covered in vanilla-bean Swiss meringue buttercream and Love.

#cakesofinstagram #bakersforchange #trevorproject #cocoa #cardamom #tahini #pridemonth #pride #pride🌈 #pride2021 #pridemonth2021 #prideally #proudally #ally

Takeaway 6: It’s ok to take a break or step away. We know that May was last month, but in the name of Mental Health, if you need the break, take it!
#mentalhealthmatters #talkingtoyou

Takeaway 7: share what YOU’RE comfortable with! This may seem TOO simple, but if you don’t want to post process pics, that’s ok. If you don’t like posting pics or vids of yourself and would rather make a fan account of your cat or, as we did, our baking challenges, that’s ok. The internet isn’t due your every private thought. We’re giving you permission! XO The Project

Happy Monday ME-cro-WAH-vays! #nigellalawson #legend

We learn as we go. Every failure, every experience, every weird idea guides us to success! Follow your muse. Follow your failures to success. Example: this bomb @bakersforchange @trevorproject cake didn’t start the way it’s now fabulously shaping up.

#regram @morganarobinsonfansuk
This. Is. Everything.
#friendshipgoals
#melandsue #melandsueforever #melandsue❤️ #gbbo #thegreatbritishbakingshow

Takeaway 9 part 2: you’re an artist. Take your own path @beyonce OR #davidrose

Takeaway 9 part 1: you’re an artist. Take your own path @beyonce OR #davidrose

Takeaway 10: work input does not equal fan response. Or: life’s not fair. We’ve all been there- lovingly crafted something we thought was super cool and couldn’t wait to share, then crickets. And conversely without thinking we’ve tossed something up with a smirk and it’s gone viral. Y’all are a mercurial bunch! But if you go in knowing that and work for your own satisfaction and enjoy that work for what it is, the rest including the accolades all come into line. At least that’s what we tell ourselves as we continue to eat down that Lego cookie tower… 😏 guys? Guys?
XO The Project

Someone just posted this on our apartment door. Thank you beautiful stranger. Sending your good vibes on tonight.

Takeaway 11. This is when we get to start a very incomplete list of thanks to friends and allies and wonderful followers who have made this project better and more fun.
Thanks to @foodandpsych for letting us hero worship from what seems like an appropriate distance!
Thanks to @umamifromscratch for your flavor consultations and late night advice on so many things.
Thanks to @battermke for those bananajamas iykyk
Thanks to @thephatfilipino for keeping our horizons wider than baking and making us laugh. This world is so big and full of food.
Thanks to soul sister @probablyprocrastibaking for that positive energy you put into the universe every damn day.
Thanks to @sisterssansgluten for teaching us so much about cakes and social media and letting us ask panicked questions late night east coast time when we do our best work.
Thanks to @trangskitchentable for getting us through that one thing we did together. You know what we mean.
Thanks to @ibbyandlulus a New York home baking biz goddess. We could not have asked for a better baker, friend and tin man on this yellow brick road.
Thanks to every single one of YOU for sticking with us and watching us bake and fail and bake again. It has been an honor. See you after the weekend for Takeaway 10.
#friendsandallies #growingthroughtheprocess

Friends! Or as Moira Rose from #schittscreek says, “My hash tag Frans!” We are counting down our top takeaways we’ve learned these last few months. These are just our musings and observations - nothing too serious. As Alexis observed to Moira “Okay, you were the one that described social media as an amusement park for clinical narcissists.” On that note let’s start amusing ourselves! XO The Project

#instagram #socialmedia #gbbo

Did we hook you with that banana/bread dough hook? 😉😉 we kill ourselves! In case you want to up your banana baking game from just bread we are reposting our entry from the #coconutloverscollab hosted by @trangskitchentable and @annsbites why? The secret backup team player was banana! Check @sarahjampel recipe for The World’s Best Cake. Yes these sexy layers can also be yours…. Shout out to @dangfoods coconut chips for crowning our cake.
#bananabread #bananahook #coconutbananacake

So does the dough hook/banana hook work? Yes! 10/10 would recommend! Gotta get those potassium num nums!

No banana hook? No problem! Thanks @kitchenaidusa

Challenge 30: 3 Tiered Wedding Cake! Thank you all for your patience these last few days. Behind the scenes we over-night @ups (thank you Chris at UWS location!!) sent the top tier to Toronto from NYC for the lovely recipient. There were tears of joy on both ends.
This challenge was the ultimate. We went into this project big @foodandpsych stans and will be til the end. We thought her cake looked amazing. But what we learned here is to better understand @ruby.tandoh journey. This was psychologically grueling even without the cameras and time constraints. This is our art, and we love it. To have it judged by you all brings us endless squirm. But we send this strawberry lemon cake to all of you with so much love. This is the last challenge! We’re going to take a bit of a break. In a few days we’ll post our takeaways from the project so stay tuned. We’ll be back sometime for some other project! Maybe after this summer. Come on 2021! We know you have something good up your sleeve for us all. XO The Project.

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed #weddingcake

#rg @tinaturner.fanpage
・・・
Tina did it! Congratulations to the Queen of Rock ! She will be inducted into the @rockhall 2021! (October) 🥁🎸✨🥀💕🎼

#tinaturner #rocknroll #queen #classicrock #80s #queenofrock #finallysomegoodnews

@simoncholland we’re right there with ya. In other news, we’re working on getting you those cake pics to you. In other other news if any photo editing geniuses want some quick work that pays please DM.

#isitfridayyet #help

Same, Sue. Same.

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry

Challenge 30: Wedding Cake (continues…) we want to brush our layers with syrup to keep the cakes nice longer… but due to the “Extra” syndrome we are permanently afflicted with, we can’t leave well enough alone. We’re doing a rich syrup so the ratio is 2:1 sugar:water, and the basil on the left is just heavenly. That will get mixed with the strawberry hooch from the previous post for the best cocktail to ever go on a cake. The cup on the right is Earl Grey which will graze the lemon layers! See y’all soon with frosting. Much thanks to flavor consultant to the stars and evil genius @umamifromscratch

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed
#weddingcake #simplesyrup #basil #earlgrey

Challenge 30: 3 Tiered Wedding Cake! (In progress) we wanted a yummy syrup to soak the strawberry layers of our cake, but couldn’t find a strawberry liqeuer at our local, so some vodka and a handful of freeze dried fruit later et voila! We threw this together literally last night and it radiates sunshine! Can’t wait to throw this in a basil simple syrup!! Assembly next! Thanks to @marleysmenu for talking this one through.

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed #weddingcake #freezedriedstrawberries #homemadehooch

What cake problem???? Challenge 30: 3 Tiered Wedding Cake in progress!
Our cakes are baked, wrapped for freshness, and chilling in the fridge. While they are also chillin, it helps make them more structurally sound as well to have them a little cold for decoration. The purple things in the first photo are called cake strips. Ours are from @wiltoncakes but you can #diy them with some wet paper towels and foil if you’re enterprising. Questions comments and always concerns below.

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed

#weddingcake

Challenge 30: 3 Tiered Wedding Cake! This is the final challenge, the final showstopper - and we thought we’d feel more panicked about sourcing ingredients. But no! It’s like we got the band back together for one last caper before retiring to a tropical island. We know they’ve got our backs and if we call on them for Oceans 12, they’ll be game. The most exotic ingredient here continues to be freeze dried strawberries. They are great fun, don’t contribute water, and have a lot of flavor. Sadly, like all other strawberries, they will lose luster in cooking so maybe consider a little red food coloring for oomph. Otherwise, you know the crew. Hey, crew. Call us for sponsorships. It’s not too late to sponsor that island retirement lifestyle 😉

Challenge 30: Wedding Cake! This recipe is more of a game plan than precise instructions, but many thanks to @kingarthurbaking and @sisterssansgluten and The Queen, Mary Berry for each recipe element. @kingarthurbaking Lemon Cloud Cake is LEGIT and @sisterssansgluten provided so much flavor inspo with their #glutenfree Strawberry Lemonade layer cake 🤤🤤 And we could feel Mary’s guiding hand from previous recipes even in the creme pat from Challenge 20: Religieuses. Is it corny to say everything has been leading to this? Yes? Ok! 🌽🌽 talk soon.

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed #weddingcake

Challenge 29: Pretzels! “It’s the closest thing to a pretzel, but don’t clap” Paul said to @foodandpsych as she won this technical challenge. We couldn’t disagree more. Her pretzels and pretzel cookies (there is no such thing as sweet pretzels, Paul!) looked divine and Mary looked transported as she ate them. We consider ourselves soft pretzel connoisseurs. Since childhood, we’d find some on the way to school and have one or two for breakfast. So when we say @kingarthurbaking hit it out of the park with this recipe, believe us. The two trays and the differences: the top was brushed with malt. It’s the one on the red silpat in the last slide and the second closeup. It has a naturally sweet taste and is a great vegan option. The bottom plate/ blue silpat and first closeup were brushed with egg. We think this has a slightly glossier finish but maybe is a little more reminiscent of bread. If you want that, it tastes great but if you want different try the malt!
The whole challenge was fun for us. We love the bread nerd stuff. Even the spa moment (see the story highlight) for the pretzels was first scary because one or two of the pretzels came undone, but they were easily fixed. And all the pretzels browned so nicely in the oven. The apartment smells like bread heaven. Pretzel for breakfast anyone??

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed

#sourdough #sourdoughstarter #sourdoughpretzels #pretzels

Challenge 29: Pretzels! Salt/bread/baking-chem nerds, this one’s for us. 🥳😎 This is also the challenge debut of Sashimi the Starter! We got her from the big brains at @kingarthurbaking. Speaking of those guys, we love this recipe! Easy peasy, maximum flavor, and done in half a day. Thanks KAB! Now let’s speak salt: any challenge wherein we can use 2 kinds of salts is fun. We were encouraged to buy proper pretzel salt, but we have been trying to work within the confines of our pantry. And we LOVE the @maldonsalt for finishing. Trusty @mortonsalt kosher belongs in the bread mix however. The granules are regular.
Chem areas of interest: because we didn’t do a lye bath (check @foodandpsych or @cincynancy for recent successful adventures in baking with lye) we were excited to see dough browning optimizers like diastatic malt and powdered milk. And the malt is a good vegetarian option for using as a finish. We also have an egg wash option in case that’s your comfort zone.
The recipe gives discretion for either butter or oil. Butter is tasty, but oil has less water, chemically speaking. So we split the difference and went with our fave ghee from @fourthandheart
Lastly, we had to try a bath method of some sort even though it isn’t required in this recipe. It gives a nice crust to the pretzels. Baking soda helps and the whole bathing process is relaxing for the bath givers 😉 See you tomorrow with pretzels!

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed

#sourdough #sourdoughstarter #sourdoughpretzels #pretzels

Challenge 29: the penultimate showdown! (🧐). If you follow us, you know our skepticism for detailed recipes on BBC and our skepticism in general for Paul (🧐). So we wanted to branch out, and include Sashimi, our sourdough starter, in this “technical.” Who better to turn to than The King @kingarthurbaking They know sourdough - they gave us Sashimi after all. And they know bread. We can’t wait to dig in and show you some ferment and ultimately some buttery, salty goodness.
PS if you’re a baking-chem nerd, check out @foodandpsych recent post on lye vs baking soda and browning. We will be using baking soda as we do not have reliable ventilation in our “cozy” kitchen.

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed

#sourdough #sourdoughstarter #sourdoughpretzels #pretzels

Challenge 28: BTS. Soggy bottoms ahead.

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed #picnicpie

One more time! Hazelnut and strawberry torte. Buenas biddies!
#eggfree #torte #hazelnut #strawberry

Challenge 28: Picnic Pie! What an event this pie was! All the dinner and leftovers we could handle for sure. Also, don’t sleep on the roasted cumin carrots and parsnips. DELISH.

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed #picnicpie #carrots #thepieroomcookbook

Challenge 28: Picnic Pie! We are using the wonderful @chefcalum #thepieroomcookbook Chicken Mushroom tarragon Pie recipe. The only mod we had to make was we couldn’t find tarragon and so used thyme. It was still decidedly yum. Since the weather is finally going for the better in #nyc we decided to check out the #nycfarmersmarket scene. We didn’t know we were missing the hot new spot! Musicians playing! Treats and carts! People laughing! Wow! The @amnh had it going on last Sunday! 2 blocks worth of joy! And QUALITY local food. Check it.

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed #picnicpie

And now for something a little different... Hazelnut Torte with Strawberry Frosting! But make it #eggless #glutenfree and #dairyfree but NOT taste free. And of course @rittersport_usa hazelnut bar for topping 🌰🍫 We gild all our lilies here. Our youngest taster on our panel told us this one was “approved” - so we confidently present you an #allergyfriendly #cake fit for any birthday. 🎂
Thanks to @hotforfood for recipe inspo.

Challenge 28: Picnic Pie! This challenge is from the Finale Episode of our season - Season 4.... Home stretch!! Wow. We flaked on the requirement to have a layered filling escaped our checklist as we DEVOURED @chefcalum STUNNER #thepieroomcookbook Our runner up choice, Beet Wellington, would have perfectly fulfilled that requirement. But no. We are limping into this finale series of challenges, feeling a little distracted and depleted. Pandemic 2021 life — right?? But we chose the Chicken Mushroom Taragon pie because it seemed so traditional, it was a touch point for the Pie Room as their first pie dish, and the dish itself was so nourishing. It also proved to be very flexible. Our veggie followers, please don’t be dismayed. This could easily be a mushroom and tofu situation and you wouldn’t miss a beat. It was finger licking good, and the recipe was so well researched and easy follow, we felt confident every step of the way. After a year of second guessing BBC recipes, it was a relief and a joy. Thank you @chefcalum for a beautiful guide into British pies. We did our best to honor your work in our work.
More to come this week.

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed
#picnicpie #savorybakes

When someone else knows your cakey heart.

Researching for Challenge 28: Picnic Pie! Reading The Pie Room by @chefcalum sent to us by a lovely follower. If you’re into #pies it’s a must read. But our new fave sentence is on page 42. Slide to read. 😂😂😂
#siblings #gbbo #research

Challenge 27: Opera Cake.
We may be dead. This may have killed us. We met a new taster this weekend, and when she found out about the Project, she said “what a fun and maddening experience.” Yup. But here at 27, we passed fun and went straight to mad. It wasn’t that we couldn’t figure out the individual components like the Italian buttercream: you guys helped us there. It may be that at this point, when it comes to assembling a monster like this, home training, taking things one at a time, and swearing just isn’t enough to stand with the pros or the show contestants.
Which is a shame for a cake whose history is steeped in competition: Louis Clichy claimed to have first invented and sold this in his shop as Clichy Cake but Dalloyau across from The Paris Opera sold it as L’Opera in celebration of the art form, each layer celebrating an act. This story “took the cake” and has taken history as the slightly more popular story. But we like the story of competition within the show of a competition here. As we’ve gone through this journey, we’ve gotten two consistent pieces of feedback:
1) when are you opening a bakery? AND 2) you’re not professionals why are you holding yourselves to that standard? It’s not like you’re on the show.
The feedback whiplash has fed us til now. Now we need to recognize our limitations and be those runners who limp to the end of the finish line of the marathon. It may be painful to watch, but we aren’t quitters. You’ll never accuse us of quitting.

#GreatBritishBakingShow #TheGreatBritishBakingShow #MelAndSueForever #GBBO #BritishBakes #MaryBerry #DameMaryBerry #TheFeedFeed #TheBakeFeed #operacake #cantstopwontstop

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@agreatbritishbakingproject

A GREAT BRITISH BAKING PROJECT:

Pandemic Passion to Marketing & Managing

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I baked a season of The Great British Baking Show for Instagram, illuminating the weeks-long processes that gets distilled into seconds-long montage footage on the show, building community and “followers” along the way. The saturated and quickly-changing social media market/algorithms in 2020/2021 as well as the emergence of new products, presented specific challenges to which I learned to adapt as I worked.

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If you're more of a direct-is-best sort, my email is hkschwartz@gmail.com

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Hannah K. Schwartz

marketing and branding director

pleased to meet you!

More About Me

A FEW SKILLS IN MY MARKETING & branding
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responsibilities

What Happens in Vegas... Goes National

REsponsibilities

A GREAT BRITISH BAKING PROJECT:

Pandemic Passion to Marketing & Managing

RESPONSIBILITIES

Get in Touch

Hannah K. Schwartz

marketing and branding director

pleased to meet you!

More About Me

A FEW SKILLS IN MY MARKETING & branding TOOLKIT:

Transforming a Star into an Icon

What Happens in Vegas... Goes National

​

A GREAT BRITISH BAKING PROJECT:

Pandemic Passion to Marketing & Managing

Get in Touch

A FEW SKILLS IN MY MARKETING & branding
TOOLKIT: